Collaboration Design - Task 4 / Client Presentation

23.9.2025 - 28.10.2025 (Week 1 - Week 6)
Chong Hui Yi / 0363195
Collaboration Design / BDCM

Task 4 / Client Presentation

TABLE OF CONTENT

1. Instructions

2. Task 4

INSTRUCTIONS

Task 4: Client Presentation

Instruction

For this task, we were required to present our final design to our client, namely the creator of The Gluconomy board game, as well as individuals who align with the game’s target audience.

Original Gameplay Creators

We presented our final design to the creators of The Gluconomy board game, Tan Yee Qin and her team. During the presentation, we showcased all the printed components of our final outcome and explained the overall design concept. We also went through the gameplay again, as some parts of the rules needed to be refreshed.

After the presentation, we played a full round of the game together. The creators enjoyed the session and provided us with a lot of positive feedback. At the same time, we realised that some of the gameplay mechanics we had assumed were slightly different from the original version of the game. However, this did not affect our visual design, as the overall visual system still worked well with the gameplay.

Fig. Our Client

Fig. Playtesting with the original group

Original Gameplay Creators ( Tan Yee Qin & Her Team ) Feedback:

Overall rating given 10/10

Overall, we really like the pastel-toned colour scheme and the cute, themed layout of the boards and all the components, especially the mascot, which is really adorable! These elements left a very good impression on us. The design is very creative, particularly the decision to separate the base camp, daily stock, and investment areas from the main board. This makes the gameplay clearer and less confusing compared to the version we developed. Moreover, the game successfully integrates biological science concepts into the overall design, allowing players to better understand that the game is not only related to economics but also closely connected to biology. This combination helps reinforce the educational value of the game while keeping it engaging and visually appealing. Great job and we really like it very much. :)

However, during the test play, we noticed several slight differences compared to our previous experience with the game, such as the function of the power card “Insulin Attack,” the amount of glucose converted to ATP per round, the 15 ATP shortcut challenge and the way glucose tokens are kept after performing certain actions. Regardless, it is good to go as long as the rule is clearly defined and applied consistently throughout the game.

Additional recommendation (not mandatory): For the glucose tokens, a small container could be added. The left side of the container can be used for the player’s current on-hand glucose tokens, while the right side can be used for the bank’s glucose tokens. This would make it easier to take glucose tokens, so players would not need to keep taking them out from the plastic bag.

Fig. Client Presentation Video

Target Audiences (University Students)

This board game combines concepts from both biology and economics, and its target audience is university students. For playtesting, we invited three students: 2 design students and 1 finance student, to present our final design to them and run a full playtesting session.

Fig. Playtesting with target audiences

Fig. Target Audiences Presentation Video

A. Chong Cheng Tao (21, Taylor’s University Bachelor’s Of Design In Creative Media)

Overall rating given 8/10

Visually, this game is great. The art direction is consistent, creating a cohesive experience from the box to the board. I love the mascot design, it’s a smart addition to target young

generation. It makes the dry subject more lively and engaging. The color usage make it easy to distinguish each status (e.g. stock up, stock down), contribute to the short learning curve.

The board design (the mitochondria) could be better by having a shape/outlines indicate where the glucose should be placed. Besides. I hope the colors could be higher saturation, which have a stronger impression for first time player.

B. Teu Yu Tian (23, Taylor’s University Bachelor’s Of Design In Creative Media)

Overall rating given 9.5/10

The overall visual feelings is cute, casual, soft and fun. I can relate them to both economic

and biology theme. But at first glance, i will relate it more to biology as the blood vessel and mitochondria board is a high recognisable element. It took me a while to relate the

packaging with glucose/blood sugar level, as most people are more familiar with

cube-shaped sugar rather than a hexagon glucose symbol. I got the hint through the game name Gluconomy. The stock market aspect is recognized through the stock market cards, ATP cash and mascot with cash symbol.

The text are highly readable and colour are consistent. I like the power card and Stock

market back design which arrows and lighting. However, the unique mascot design grabbed my attention, the caracters are lively and eye-catching. I also like the power card design as it using storytelling illustrations to communicate card functions in a humorous and engaging way.

For improvement, the token could also add facial expression to make it more customised

and fun as it look plain now. The mitochondria board can be bigger, as I clutter many token

on Bootcamp space, and it is non-stacakble which make it messy. Overall, i think it the visual delivered the game well, I enjoyed the visual, just some small improvement could enhance the experience.

C. Yofa (19, Taylor’s University Bachelor’s Of Accounting & Finance)

Overall rating given 9/10

Gameplay was really fun and intuitive. The concept of the game itself is an interesting

amalgamation of two vastly contrasting fields; biochemistry and finance, which offers a new, unique experience for players. The pastel colour scheme fits the combination of themes, keeping the lighter colours typically associated with the human body with the main indicators of financial markets (e.g. green for bullish, red for bearish, etc). This clearly aligns with the normal scheme seen in a market price/volume interface.

The cute and whimsical-looking characters (+ the mascot) really solidifies the board game as a classic family-oriented pastime that appeals to all ages, whilst teaching the basics of both financial investment and the ATP cycle in a fun and intuitive manner. Something I would change is the 'Investment' feature of the game, as the name suggests a lower-risk action (as investment most commonly refers to growing your money slowly by putting it in safe assets with long-term prospects), which contrasts to the high-risk high-reward procedure akin to gambling that's present in the game.

Final Outcome

Fig. Feedbacks Compilation

REFLECTION

I felt really happy and accomplished seeing that our final design was well-received and appreciated by others. After working on this game for 14 weeks, we had become very familiar with it, so getting fresh feedback from others through playtesting was eye-opening.

One thing that surprised me was when we presented the game to the original creators – we realised that some parts of the rules we had initially understood from the manual were slightly different, which meant our gameplay had a few variations. Even so, the game was still fun to play, and seeing both the creators and our target audience enjoy it made all the hard work feel truly rewarding.

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Chong Hui Yi (0363195)