UX Design - Task 2 / User Personas & Empathy Map

16.5.2025 - 30.5.2025 (Week 4 - Week 5)
Chong Hui Yi / 0363195
UX Design / BDCM
Task 2 / User Personas and Empathy Map

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TABLE OF CONTENT

1. Lectures

2. Instructions

3. Task 2

4. Feedback

5. Reflection

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LECTURES

Week 5:

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INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1EYvr1G06s6Om4qImGGAXBcnukOjhsgEv/preview" width="640" height="480" allow="autoplay"></iframe>

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Task 2: User Personas & Empathy Map

Instruction

"Students will synthesize the user interviews in group to draw several user personas. The user personas will be presented in User Empathy Map, and the process will lead to User Journey Map to document the journey of the targeted users in various touch points in next step. They need to define the target group to conduct the UX research process.

The process of User Empathy Map and User Journey Map are composed of several tasks and User-centred Design (UCD) processes that will be discussed in class.

Students are required to prepare a comprehensive output of the User Personas and User Empathy Map derived from group user interview synthesis according to the topic/problem statement chosen."

Progression

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FEEDBACK

Week 3:

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REFLECTION