Design Research Dissertation

April 23, 2024

Design Research Dissertation

26.4.2024 - (Week 1 - Week )

Chong Hui Yi / 0363195

Design Research Dissertation / BDCM

Final Compilation & Reflection

INSTRUCTIONS

TASK 1: Dissertation Draft

Fig. 1.0 Dissertation Draft

TASK 2: Final Dissertation

Fig. 2.0 Final Dissertation

Fig. 2.1 Final Dissertation (Amended Version)

TASK 3: Visual Design Publication

Flipbook Link: https://online.fliphtml5.com/xlutb/slbh/#p=1

Fig. 3.0 Visual Design Publication Flip Book

Fig. 3.1 Visual Design Publication - PDF

TASK 4: Research for Article Publication

Fig. 4.0 KREATE Research Article for Publication

FEEDBACK

Week 1:

Add/drop of module: Latest by Week 4
Withdrawal from module: Before Week 7
Ai 5%, similarity article 15%
We don’t do Research Conceptual Framework Diagram
Week 2 shows a matrix of your theme identification and prepares past data to support metrics.

Week 2:

In the Metric, the "Data" section doesn't need to include the survey question. Instead, you can put a title, such as "Problems with colors used in selected FDAs."
When mentioning "Most respondents," include the percentage.
Make the themes more detailed, like "Role of Colour," not just "Colour."
In the discussion, start by introducing "Visual Elements in Selected FDAs" and the visual elements.

Week 3:

Metrix is to organize the theme clearly for ourselves.

The Roles, importance, and relationship to usability of visual elements need to be written in section 5.1.

In section 5.2, 'The Usability Challenges Related to Visual Elements in Selected FDAs,' the 'of' can be replaced with 'Related to.

Sections 5.2.1, 5.2.2, and 5.2.3 can be directly titled 'Colour,' 'Typography,' and 'Layout,' respectively.

Sections 5.2 and 5.3 don’t need to repeat 'in Selected FDAs' as it will be explained in section 5.1.

Week 4:

The introduction of section 5.0 needs to be revised and mention the research problem.
In each section (e.g., 1.0, 2.0, 3.0), please write "food delivery apps (FDAs)" to ensure the reader understands the term, then you can use the”FDAs”.
The phrase “Each part will answer the research questions below:” suggests that sections 5.1, 5.2, and 5.3 each answer all the research questions. It should be written as “Each part will respectively answer the research questions below:"
Good to have a short recap of the FDAs in the 5.1.
The phrase should be "this research" instead of "this dissertation" when referring to the choices of color, typography, and layout of visual elements.
You need to include figures and captions for the GrabFood app and Foodpanda app in section 5.1.1.
For qualitative data, you can include quotes to show similar responses, and you can also write something like “80 participants out of 100” to summarise the data.

Week 5:

For section 5.1, don’t start with "respondents think that...". Start with brand recognition and colour with literature support, feature images, and discuss survey responses last.
For section 5.1, you need to always bring back the selected FDAs.
Make it more contextual.
Section 5.2 can be combined with 5.1, so that content is not repeated and the reader can understand it better.

Week 6:

In a literature review, I can't gain data from research articles but obtain views on the current topic.
A literature review needs to compare articles, and it is possible that one article might be repeated.
You can start with a brief summary of the articles and then compare them.
A literature review can have only two headings.
You can place the headings under broader categories, such as User Experience.

Week 7:

In picture credits, even if the photos are your own screenshots, you should include a caption, e.g., Fig. 5.1 to Fig. 5.2 GrabFood app screenshot by researcher.
In section 5.1.1 on Brand Recognition, you need to explain the relationship between the colour red and Foodpanda’s pink.
You can find additional relevant research to support the discussion.
Provide more figures to help readers better understand the content.
Section 5.2 needs to start with a recap of usability challenges.
Your organisation is fine, but don't leave much loophole and always link back to FDAs
The entire research should be written in the past tense.
Use two types of page numbering: i, ii, ... and 1, 2, ...

Week 9:

Design Concept:

Always remember your design concept when you design.

Colour Palette:

The current green might not be suitable.
The left image will be more cohesive.
Alternatively, add a more saturated green rather than the current muted one.

Cover Page:

The cover page doesn’t need to feature an eye.
Use a simpler design related to food.
Can draw inspiration from the GrabFood and Foodpanda logos.

Content Layout:

The top left first and second images on slide 7 & the bottom right image on slide 8 are good.
In Slide 8, the left image layout is not suitable as you do not have much photography.

Typefaces:

The typeface combination slide is confusing.
For heading, try using the Cabinet Grotesk typeface, especially its Extrabold.
For body text, Inter typeface can be eye-catching.

Week 10:

Cover Page:

Consider using the line designs (3 and 4) for the cover, but the 'S' line should be smoother.
Increase the heading font size by 1/2 pt.

Typefaces:

Heading: Josefin Sans (SemiBold)
Body text: Open Sans (Light)

Layout:

Gradient design is not suitable for a food delivery app, it should use a flat design.
The circle in the bottom right corner of the left page of the - Introduction can be replaced with a line design, similar to the cover.
Avoid using pink and green on the same page.

Week 11:

Cover Page:

The pages following the cover must be in black and white.
The cover looks a bit light compared to the content pages. Suggestions to solve this:

Consider using solid green and pink.
Change the title to uppercase and increase the font size.
The white circle can be changed to green/pink.

Table of Contents:

The second idea is better.
Add page numbers.
The discussion section can be shortened.

Content Pages:

The content pages have consistency.
For the title page of the content, the idea with smaller numbers is better.

Week 12:

The direction of the introduction is correct. You can also write about UI/UX.
You need to check if the citations are correct.
Use 'colour theme' instead of 'theme colour.'
Add "In conclusion" to the abstract's last sentence.
You need to include Key Words and Picture Credits.

Week 13:

Use 'FDAs' after mentioning 'food delivery apps (FDAs)' in the title and abstract to save words..
Key Words only need the first word capitalised.
Remove some sentences from the second paragraph of the introduction.
Cite the first sentence of the introduction.
The introduction should be reduced to a maximum of 210 words, so a few more words need to be cut.
Introduction is clear and direction is correct.

Week 14:

The Findings and Discussion sections need to provide more data support.
The last paragraph of the Findings and Discussion can be moved to the Conclusion.
2-3 screenshots of the Google Forms can be included in the Appendices.

REFLECTION

I find this module to be the most difficult and stressful one so far, filled with many challenges. I actually don't like writing; completing a dissertation is extremely difficult for me, and I really feel like I'm going crazy. In fact, I've thought about giving up more than once, but I'm glad I stuck with it in the end. I feel that my reading skills have improved, although I really don't like reading those research articles. However, after experiencing the process of writing a dissertation myself, I admire each dissertation, knowing that they were completed with time and effort.

In the Design Research Methodology module, we've already completed part of the dissertation, but I think the remaining parts, like analysis and discussion, are the most challenging. I found that I didn't get much data in the survey (DRM module), which I regret a bit, and I've realized areas where I can improve. Additionally, when writing the dissertation, I often felt confused at first, don't know how to write. This was a huge challenge for me. But gradually, I learned how to express my thoughts and findings in words, although I know there's still room for improvement.

Among all the projects, my favorite is Project 3. It was my first time designing a book, which was a very interesting experience. At first, forgetting how to use InDesign caused me a lot of trouble.

In this module, I learned that using AI to help write is actually unacceptable behavior. When it was detected that AI was over 5%, I was very nervous. But fortunately, Dr. Jinchi gave us a second chance to revise our dissertations. I want to thank Dr. Jinchi, she is really nice and always patiently gives us feedback. She provides help when we encounter difficulties. Without her help, I probably wouldn't have been able to complete my dissertaion.

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Chong Hui Yi (0363195)