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Application Design I - Project 1 / Mobile Application Proposal

22.4.2024 - 19.5.2024 (Week 1 - Week 4)
Chong Hui Yi / 0363195
Application Design I / BDCM
Project 1 / Mobile Application Proposal


Table of Contents



LECTURES

Week 1:


Fig. 1.0 Introduction to Mobile Application Design

Week 2:


Fig. 1.1 UCD,UI,UX and Usability

Week 3:


Fig. 1.2 Usability: Designing Products for User Satisfaction


INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1vqYK31ZyWtsWEfmNzRwtmwszm9CcTWTq/preview" width="640" height="480" allow="autoplay"></iframe>

Project 1: Mobile Application Proposal

Requirement

"Students are required to create a proposal documentation for their mobile application project. You are required to redesign an existing app that you find unsatisfactory in terms of the user experience or interface design and its subject to preliminary approval by the module coordinator. Students need to do surveys, interviews, market studies and research on the selected topic. The document should also include key features of their mobile application and provide clear flowchart of the app. The document will determine whether the mobile application idea is good to continue to the next development phase. This task is an iterative process whereby during the assignment period, students are free to get feedback from their peers and module coordinator to further refine their idea."

The proposal needs to include:

1. Introduction
- Purpose: Revamp existing mobile app to elevate user experience and interface quality.
- Stress the pivotal role of mobile app design in shaping user contentment.

2. Background and Context
- Evaluate current app's design and functionalities.
- Identify strengths and weaknesses.
- Competitive analysis.
- Gain insights into user demographics and requirements.

3. Goals and Objectives
- Establish clear objectives for the redesign initiative.
- Prioritize addressing current deficiencies and enhancing user satisfaction.
- Define primary and secondary goals to align with user expectations.
- Developing your design strategy.

4. User Research
- Detail methodologies for conducting user research.
- Describe the methods you will utilize to collect user feedback and gain insights.
- Devise a robust plan for user testing and validation.

5. References
- Curate pertinent articles, books, and design samples for inspiration


Progression

First, I downloaded various apps from the Google Play Store. This was the first time I wished the Google Play Store had a filter to sort apps from the worst rating to the best, but in reality, I had to look through each one. For this project, I signed up for numerous apps to explore their content. In the end, I selected three apps that I believe have room for improvement: MBO Cinemas, KTMB Mobile, and Padini.

Next, we needed to analyse the strengths and weaknesses of these three selected apps and propose solutions. However, I felt very rushed in completing this task.


Fig. 2.0 The app downloaded for this project

Fig. 2.1 is my progress slide, and in week 2, Mr. Zeon provided feedback. I need to include the target audience and reviews regarding UI/UX for each app, and he approved MBO Cinemas as the app for my final proposal.


Fig. 2.1 Progress Slide - Google Slide


Presentation Slide

Then I started preparing the proposal, which includes six sections: Introduction, Background & Context, Goals & Objectives, User Research, and References. At first, I was really confused and didn't know how to analyse the apps. Luckily, I had an example from a senior, which was very helpful. It showed me what content to include and provided a good reference.

In week 4, we had to present. I was very nervous because I know my presentation skills need improvement, but it was a good opportunity to try. On the day, Mr. Zeon said I could add solutions and design strategies to my proposal. He also told me to explain more about the primary goals "improve usability" and "Navigation Improvement". He mentioned that the secondary goals "Increase Engagement" and "enhance visual design" were too similar.

Canva Link:


Fig. 2.2 Presentation Slide - PDF


Final Proposal Slide

Based on the feedback, I made some revisions. I refined the explanations in the primary goals and replaced "Improve Usability" with "Ticket Access" because I felt that "Improve Usability" was too broad. The app also had issues with ticket access, and if users can't get a QR code ticket, the cinema booking app loses its purpose. Furthermore, I changed "Increase Engagement" to "Enhance Consistency" because the current app layout is quite disorganised. Having consistent colours, font styles, and layouts can enhance the user experience. Finally, I added a design strategy, which helped me clarify what needed to be redesigned.

Canva Link: 

Fig. 2.3 Final Proposal Slide - PDF


FEEDBACK

Week 2:
  • Adding target audience.
  • Add reviews regarding UI/UX feedback.
  • You can choose the first one (MBO Cinemas) as the final proposal.
Week 3:
  • The slide doesn't have any major issue.
Week 4:
  • Weaknesses need solutions.
  • The primary goals "improve usability" and "Navigation Improvement" need more explanation, similar to the detailed points under Feature Enhancement.
  • The secondary goal "Increase Engagement" is challenging to achieve. How can it be accomplished? Additionally, it overlaps with "Enhance visual design."
  • Adding design strategy.

REFLECTION

I actually initially expected this module to directly start with finding mood boards, sketching, flow charts, and such to begin designing. However, it started with the proposal, which surprised me. I feel like I didn't do very well on this project, and I found it quite exhausting. However, I can't deny that doing the proposal indeed helped me clarify the objectives. It's not just about designing for aesthetics, but truly considering user needs and meeting market demands. That's what I learned from this project. 

Additionally, I'm very grateful to Mr. Zeon for providing us with senior project examples for reference. Without those examples, I would have been even more confused, not knowing what to do.
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