DPI - Project 2/ Double exposure & Poster Design

27.4.2023 - 1.6.2023 (Week 4 - Week 9)
Chong Hui Yi / 0363195
Digital Photography and Imaging / Bechelor of Design (Honours) in Creative Media
Project 2 / Double exposure & Poster Design


INSTRUCTIONS


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Project 2A: Double exposure

Research:

2a. What is Double Exposure?
Double Exposure is a photographic technique that combines two images into a single frame, creating a composite image where both photos are overlaid on top of each other.


2b. What is Digital Double Exposure?
Digital Double Exposure is a technique in digital photography or image editing where two or more images are combined and blended together to create a single image, simulating the effect of traditional double exposure photography using film.

2c. Share 3 good Double Exposure.

Fig. 1.3 Double Exposure 1
, week 4 (27/4/2023)


Fig. 1.4 Double Exposure 2
, week 4 (27/4/2023)


Fig. 1.5 Double Exposure 3, week 4 (27/4/2023)

First Version:

I first took a profile picture of myself, and then imported it into Photoshop to crop out the portrait.


Fig. 2.0 My portrait, week 5 (9/5/2023)

I converted the portrait image to black and white, added the "Curve" adjustment to increase contrast, and applied a gray-blue Solid Color as the background.


Fig. 2.1 Screenshot process, week 5 (9/5/2023)

I found several images on Pinterest (refer to Fig. 2.2), with the one featuring a road being the main focus. I used the "Create Clipping Mask" technique to combine the road image with my portrait, creating a double exposure effect. The cloud and bird images were used for decorative purposes. I used the Brush tool to erase parts of my portrait's eyes and nose in the road image, but I didn't completely reveal them to maintain a cohesive blend between the skin tone and the background. I also erased some parts of the top of the head to achieve a seamless blend between the road image and the background.


Fig. 2.2 References, week 5 (9/5/2023)


Fig. 2.3 Create Clipping Mask, week 5 (9/5/2023)


Fig. 2.4 Erasing a portion of the road image week, 5 (9/5/2023)

Finally, with the addition of some clouds and a flock of birds, the first version of the Double Exposure self-portrait is complete.


Fig. 2.5 First version double exposure self-portrait, week 5 (9/5/2023)

Second Version:

For the second version, I used my portrait again but added an additional image of a starry sky. I wanted to create a visual representation of my expansive thoughts and imagination. I began by creating a clipping mask on the black and white road image, and then layered the starry sky image on top, unmasking the portion of the road. I added a third layer with a colored road image, but only kept the yellow lines of the road and made the background very transparent to allow for better blending between the starry sky and road images.


Fig. 3.0 Screenshot process, week 6 (16/5/2023)

In the vastness of space, the first thing that came to my mind besides the Earth was the moon. However, it was a challenging process to find a suitable image. Initially, I desired a realistic crescent moon, but in reality, true crescent moons are curved shapes covered by shadows, as depicted in Fig. 3.1. After experimenting with that approach and finding it unsatisfactory, I opted to use a complete moon instead. By employing the "add layer mask" technique, I could easily erase the unwanted parts and achieve a better outcome.


Fig. 3.1 Realistic crescent moon, week 6 (16/5/2023)

Fig. 3.2 Process of modifying the moon, week 6 (16/5/2023)


Fig. 3.3 Adding the moon, week 6 (16/5/2023)

To conceal the dividing line between my portrait and the background, I added some clouds and birds from the first version. And with that, it is complete!

Final Result: 


Fig. 3.4 Final double exposure self-portrait - JPG, week 6 (16/5/2023)


Fig. 3.5 Final double exposure self-portrait - PDF, week 6 (16/5/2023)

Project 2B: Poster Design
Research:

1a.What is Poster Design?
Poster design is a type of graphic design that is designed to be both eye-catching and informative. It typically involves combining typography, imagery, and color to convey a message.

1b.What is good poster design?
A good poster design is one that effectively communicates its intended message while being visually appealing and engaging. A good poster design should have a clear and concise message, eye-catching design, readable typography, and effective use of white space. It should also be balanced, incorporate branding elements, and include a clear call to action.

1c.What is a photographic poster? What is an illustrated poster?
A photographic poster primarily features photographic images as the main visual element, utilizing high-quality photos to convey a message or promote a theme. 
An illustrated poster, on the other hand, features illustrations or hand-drawn images created by artists or designers, conveying a message or promoting a theme in a visually artistic and creative way.

1d. Share 3 good photographic posters.

Fig. 1.0 Poster 1, week 4 (27/4/2023)

Fig. 1.1 Poster 2, week 4 (27/4/2023)


Fig. 1.2 Poster 3, week 4 (27/4/2023)

In this project, we need to choose one theme from the 12 SDG Goals and create a poster. The theme I have chosen is "Good Health and Well-being."
 

INTRO (What theme/themes you will choose? And why?)

The theme I have chosen is Good Health and Well-being. Due to the COVID-19 pandemic, we have faced an unprecedented health crisis, and even though the situation has improved to some extent, people still need to pay more attention to their health. Therefore, I have chosen a theme that is relevant to this era and aims to raise awareness about the importance of health.

PARAGRAPH 1

(Keywords related to your idea)

We can achieve good health in different ways, and nutrition, sleep, and exercise are keywords for my poster, with nutrition being the main focus.

PARAGRAPH 2


(How to present the keywords in visual?)

I plan to use images of various fruits and vegetables as the main visual element of my poster, accompanied by smaller figures of people engaging in different activities such as running or sleeping under a vegetable leaf 'blanket'. The fruits and vegetables will be the largest and most prominent visual element of the poster, with the figures serving as complementary and visually engaging additions.

SUMMARY

(Title/tagline compliment the visual)

Fuel Your Life with Wellness


 
Fig. 2.0 Mood board, week 5 (4/5/2023)

I first drew two simple drafts intending to create two different versions of the poster.

Fig. 2.1 Sketch 1, week 5 (4/5/2023)


Fig. 2.2 Sketch 2, week 5 (4/5/2023)

First Version:

I found several images online related to health, including yoga, running, cycling, and walking, and incorporated them into the poster. The background used in the poster is based on "Fig. 2.1 sketch 1." I aim to create a three-dimensional effect with scaled-down figures standing on fruits.


Fig. 2.3 Poster 1 background, week 6 (12/5/2023)


Fig. 2.4 References 1, week 6 (12/5/2023)

First, I cropped out the figures of the people and then used the "Match Color" feature, similar to the one used in Hearst Mansion, to blend the people with the background. As seen in Fig. 2.4, the original figures appeared too bright and did not blend well with the background. However, after applying the "Match Color" adjustment, they integrated much better. I followed the same steps for other figures as well.

Fig. 2.5 Match Color, week 6 (17/5/2023)

I added shadows beneath the figures using a brush tool, and then applied Gaussian Blur to soften the shadows. I also reduced the opacity of the shadows. Additionally, for the running and cycling figures, I added some yellow ambient light.


Fig. 2.6 Add shadow, week 6 (17/5/2023)

I added the title "Healthy Habits for a Happy Life" to the poster, and so far, the poster looks like what is shown in Fig. 2.6. Originally, I intended to include more figures in different poses. However, due to the limitations of the background, many figures couldn't be placed logically on top of the fruits and vegetables. Finding images that perfectly matched the desired angles and actions became the most challenging part. For instance, I wanted to find an image of a person climbing a mountain to place on the side of a tomato. However, most of the images either had tiny figures, were blurry, or didn't match the desired angle. The process of finding suitable images became quite frustrating. It made me realize how difficult it is to create a vivid and seamlessly integrated composition with lifelike figures on a three-dimensional background.


Fig. 2.7 Screenshot process, week 6 (17/5/2023)

 I made some adjustments to the positions of the figures, added decorative lines, and changed the title to "Fuel Your Life with Wellness." Thus, the first version came to a conclusion, and I began working on the second version.

Fig. 2.8 First version poster, week 6 (17/5/2023)

Second Version:

The second version is based on the digitalization of "Fig. 2.2 Sketch 2." Its background is more like a flat surface, filled with various green fruits and vegetables, creating a unified color scheme. I have added more figures in this version, aiming to have each of them standing on a patch of fruits or vegetables. In this design, finding suitable images is much easier compared to the first version of the poster since I only need side-view photographs of the individuals.


Fig. 3.0 Poster background, week 8 (30/5/2023)


Fig. 3.1 References 2, week 8 (30/5/2023)

For the second version of the poster, I paid great attention to the shadows of the figures because in this background, the shadows of the fruits and vegetables are clearly visible, positioned slightly to the upper left, indicating that the light source is on the right. The process of creating the shadows for the figures can be referenced from Fig. 3.1. Essentially, each figure's shadow was created using the same method, resulting in shadows that have the same direction. However, the most challenging part was finding the right approach to create the shadows, and Fig. 3.1 represents the result of extensive research.

Through this process, I learned the technique of duplicating a layer below the figure layer, applying a black color overlay, and then moving it to the left to create a shadow. Additionally, motion blur proved to be useful in achieving the desired effect.

Fig. 3.2 Process of creating shadow, week 8 (30/5/2023)

I learned the technique of creating highlights from online sources, which results in a more pronounced glowing effect that cannot be achieved with the Brush tool alone. I used this method to add highlights to the figures and the poster.


Fig. 3.3 Creating highlights process, week 8 (30/5/2023)


Fig. 3.4 Adding light to the poster, week 8 (31/5/2023)

I suddenly felt that placing the title at the top was a bit monotonous, so I made some changes and created Poster 2A and 2B. In Poster 2A, I split the title into two parts and placed them at the top and bottom, connected by lines. On the other hand, Poster 2B featured an enlarged title placed in the middle, with partially erased text to allow the title to blend into the background. Mr. Martin's feedback can be referred to in week 5 feedback. Ultimately, I chose Poster 2A because it looked cleaner and less cluttered.

Fig. 3.5 Process of creating poster 2A, week 8 (31/5/2023)

Fig. 3.6 Process of creating poster 2B, week 8 (31/5/2023)

Final Result:


Fig. 4.0 Final Poster "Fuel Your Life with Wellness" - JPG, week 8 (31/5/2023)


Fig. 4.1 Final Poster "Fuel Your Life with Wellness" - PDF, week 8 (31/5/2023)


FEEDBACK

Week 6: Mr. Martin said my design idea is okay, and now I need to sketch and digitize it.

Week 7: Mr. Martin feels that the second poster will be relatively simpler compared to the first one, and it will be easier to convey the message. The first poster, being 3D, poses some difficulty in photography.

Week 9: Mr. Martin feels that Poster 2B is acceptable, but suggests moving the walking woman in the middle to the left side so that it doesn't obstruct the title. Compared to Poster 2B, the teacher personally prefers Poster 2A because it has a cleaner overall composition.


REFLECTIONS

Experience:
Before starting the double exposure project, I didn't find it particularly challenging, but after attempting it myself, that wasn't the case. I thought learning the technique would be easy, but creating visually appealing double exposure artworks proved to be difficult.

Currently, I find poster design to be the most interesting project. I really enjoy being given a theme and designing the poster myself. I find the iterative process of improving the poster to be very enjoyable. Sometimes, I feel a bit lost during the design process, and that's when I seek feedback from family and friends to help me with the design direction.

Observation:
I discovered that finding suitable images takes a lot of time, especially for my poster design, which requires a substantial amount of people-related materials. I also noticed that Pinterest is a great source of inspiration, and I often find ideas there. Additionally, during the poster design, I realized that as a beginner, handling three-dimensional images can be challenging. It involves considering aspects like shadows, highlights, colors, and seamlessly integrating the subjects into the background.

Findings:
In project 2, I learned how to create double exposures, add highlights, and became more proficient in using Gaussian Blur and Motion Blur to achieve shadow effects. I also recognized the importance of the knowledge gained through classroom exercises.

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