UX Design - Task 1
21.4.2025 - 16.5.2025 (Week 1 - Week 4)
Chong Hui Yi / 0363195
UX Design / BDCM
Task 1
Chong Hui Yi / 0363195
UX Design / BDCM
Task 1
TABLE OF CONTENT
1.
Lectures
2.
Instructions
3.
Task 1a
4.
Task 1b
5.
Feedback
6.
Reflection
LECTURES
Week 1:
Introduction to UI-UX
- UX = User Experience → How it works
- UI = User Interface → How it looks
- UX is a process, UI is a deliverable
- Good UX comes first, then UI
- A product needs both to succeed
- "UX without UI is like a skeleton; UI without UX is just decoration."
UI vs UX vs CX
UI (User Interface)
- Visual design: colours, buttons, icons, layout
- Guides users through screens
- Makes the product look good and interactive
UX (User Experience)
- User feelings and satisfaction
- How easy and enjoyable it is to use
- Includes research, usability, testing
CX (Customer Experience)
- Full journey with the brand (online + offline)
- Includes customer service, social media, in-store
- Goal: happy customers = brand loyalty and more revenue
User-Centred Design (UCD)
- Put users at the centre
- Involve users from the start to the end
- Focus on usability: easy, useful, clear
- 4 Phases:
- Understand users
- Design solutions
- Test with users
- Improve based on feedback
UI-UX Skillsets & Trends
UI Designer
- Focus: Look and feel
- Skills: branding, layout, responsive design, animation
- Works with developers + UX team
UX Designer
- Focus: Usability and function
- Skills: user research, wireframing, testing, strategy
- Looks at both online & offline experiences
Good vs Bad UX Design
- Good design is invisible, bad design is frustrating.
- Example: Norman Doors – look like you should push, but you need to pull.
- Bad UX = Confusing / Misleading / Needs extra instructions
- Good UX = Intuitive / Clear / Predictable
Characteristics of Good UX Design (4Es)
Usable
- Easy to use and understand
- Clear actions and feedback
- Example: Ride-hailing app with easy destination input
Equitable
- Inclusive for all users (age, race, ability, etc.)
- Example: Emojis with skin tones, accessible UI
Enjoyable
- Makes user happy
- Inspires and delights
- Example: Music app recommends songs you like
Useful
- Solves real user problems
- Adds value
- Example: Map app suggests faster routes automatically
Week 3:
Participant observer:
Week 10:
Why We Need to Test with Real Users:
INSTRUCTIONS
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src="https://drive.google.com/file/d/1EYvr1G06s6Om4qImGGAXBcnukOjhsgEv/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 1a: UX Audit (Individual Report)
Instruction
"Choose a Scenario Case Study: Select a case study where UX design
played a critical role in the success or failure of the
product/service.
Research and Analyze: Research the case study and identify the
characteristics of good and bad UX design in the scenario. Consider
aspects such as usability, accessibility, visual design, information
architecture, and user feedback. Collect screenshots or images to
illustrate your points.
Create a Google Slides Presentation: Create a Google Slides
presentation with a minimum of 6 slides to present your findings."
Progression
Task 1b: User Research (Interview)
Instruction
"Students will conduct at least 2 user interviews to collect
primary research data from the chosen topic. The user interview
enables them to proceed to the next task to develop user personas.
They need to define the target group to conduct the user
research.
The User-Centred Design process and User Interview are composed of
process and data collection from the targeted users that will be
discuss in a series of lecture.
The user research process is to be carried out in stages starting
with several steps that will be discussed in class.
Students are required to prepare a comprehensive document of the
User Interview according to the topic/problem statement chosen."
Progression
Interview Audio & Screenshot (Google Drive Link):
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